According to Wired, during the second quarter of this year Amazon sold more e-books than hardcover books.
Amazon hit a symbolic milestone last holiday season, when for one day its sales of e-books exceeded the number of dead-tree books it had sold.
Now the company has hit a more significant milestone, selling 143 e-books for every 100 hardcover books sold over the course of the second quarter. The rate is accelerating: For the past month, Amazon sold 180 e-books for every 100 hardcovers, and it sold three times as many e-books in the first six months of this year as it did in the first half of 2009.
For those of you who own a Kindle, iPad, Nook, or other digital reader, don’t get too excited. Publishing is a $30 billion market. E-books are still less than $100 million of that. Regardless, this is still a significant milestone, one that people will look back on and say that it marked e-books “officially” becoming part of the mainstream.
One more thing,
And since e-books cost Amazon virtually nothing to distribute, the company — and the publishers whose books it is selling — should be enjoying pretty fat margins on these titles too.
Cue carping by industry types who say, “NO, THAT’S NOT TRUE!“